It seems that one of the last independent makers of luxury fake watches is for sale. Is time almost up for solo industry players?
Luxury watchmaker Breitling could be running out of time. According to reports, the 132-year old Swiss heritage company is looking to be bought up.
Swiss daily Aargauer Zeitung reports that Breitling black carbon fibre dial is being advised by an investment bank and while no decision has been made yet, a large luxury goods enterprise could most likely be the buyer.
A Breitling spokesperson declined to respond to Handelsblatts’ request for comment. “We do not want to make a statement concerning this rumor,” he said.
It’s not a confirmation, but also not a denial. Insiders are expecting the sales process to be made public as soon as buyers have been narrowed down.
Breitling is one of Switzerland’s last large independent luxury watchmakers. Headquartered in Grenchen, a small town at the foot of the Jura Mountains, the company designs and produces its own mechanical chronograph movements in La Chaux-de-Fonds. One of the company’s best customers is the military, which colt 41 automatic Breitling provides with onboard timepieces that can send out emergency signals.
Founded in 1884, the company has been owned by the Schneider family since 1979 and employs 400 people.
It wouldn’t be the first time that a traditional Swiss black and blue copy breitling chronospace watchmaker has given up its independence. For a long time now, well-known brands like Tissot, Omega, and Longines have been owned by major Swiss watchmaker Swatch, while Tag Heuer, Zenit and Hublot are now a part of the French luxury giant empire (best known for Louis Vuitton). Meanwhile, Swiss watchmaker Richemont has control of the Cartier, Piaget and IWC Schaffhausen brands.